CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company

PART 1 – THE BACKGROUND Too often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven’t got much to say that’s interesting and therefore social media and content marketing would be a waste of time for them. Hmmm, really? You know, just when you think there are deadly boring categories out there populated with b ...Read the full article

Google Chrome: King Arthur Flour

A Vermont flour producer uses the web to transform its 220-year-old operation into a popular baking company.