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adage.com - 21 readers, 246 Tweets - Here's one way to fight ad fraud: reject the vast majority of available ad impressions
adage.com - 25 readers, 57 Tweets - Verizon's newest content marketing effort, a consumer-facing tech pub called SugarString, nets bad publicity after report the carrier bans certain topics.
reuters.com - 23 readers, 114 Tweets - PARIS (Reuters) - Publicis , the world's third-largest advertising agency, is to buy U.S.-based digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate
adage.com - 25 readers, 427 Tweets - Media companies like The New York Times, LinkedIn and Facebook posted sharp revenue gains on the strength of sponsored content. But can this last?