Tracking User Behavior Leads To Better Conversions: Interview With Two Leading Experts

by Matt Southern
At Pubcon 2014 in Las Vegas my colleagues John Rampton (Editor-at-large) and Loren Baker (SEJ Founder) had the opportunity to interview two experts about how to optimize pages for usability and conversions. Paul Ryazanov of Promodo is doing some cutting edge things with heat mapping and eye tracking, which he discusses in detail.Read the full article