No More Boring Brands: Creative Content from a Conservative Company

by Robert Rose
Caterpillar proves even traditional B2B content marketing can tell fun, captivating stories. We spoke to Renee Richardson – one of our Content Marketer of the Year finalists – about how she and her team breathed new energy into a staid, conservative brand. Caterpillar’s Built For It™ Trial video series launched the brand into social media stardom this year.Read the full article