4 Simple ways to improve your Facebook ad’s CTR

4 Simple ways to improve your Facebook ad’s CTR If your current Facebook ad isn’t performing as well as you’d like, then here are 4 CTR boosting techniques that may help! 1. Be as targeted as possible The great thing about Facebook advertising is that it allows you to target specific age groups, locations, education levels, sexes, etc.Read the full article

4 Simple ways to improve your Facebook ad’s CTR

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4 Simple ways to improve your Facebook ad’s CTR

If your current Facebook ad isn't performing as well as
you'd like, then here are 4 CTR boosting techniques that
may help!

1. Be as targeted as possible

The great thing about Facebook advertising is that it
allows you to target specific age groups, locations,
education levels, sexes, etc.

So you don't have to waste money putting your ad in
front of people who are never really going to click
on it.

To give you an example, instead of creating an ad
for a dating site and targeting men aged between 21
and 33, for instance, you could instead produce 13
versions of the same ad and target each individual
age, and see which age(s) are the most profitable.

2. Avoid banner blindness

Banner blindness is when Facebook users stop noticing
your ad, basically because the same demographic has
seen it so many times it no longer has the impact it
had when it first appeared.

To avoid this, consider swapping out the image with
a fresh one, use a border around the ad to help it
stand out more, or rewrite the headline.

3. Use pretty people!

Yep, I know. It's shallow, right? But then so are
a lot of your customers! In fact, I've found that
ads with images of attractive people nearly always
outperform those without.

Basically, "pretty" people are more eye-catching,
and as a result, the large majority of Facebook
users are more likely to click on these ads.

4. Ask Facebook

A lot of Facebook advertisers create ads that
don't stand a chance of converting, because they
fail to ask Facebook what works.

Facebook want to help its advertisers as much as
possible, because if your ads are making money,
they're making money.

So if you're not sure about anything, take a look
at the 'help' links which are on the right hand
side of the page when you're creating the ad itself.

You can get help with choosing your objective,
selecting images, editing ads, choosing your audience,
creating your campaign, bidding and pricing.

Hope this helps

All the best
-Jon


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