Advertorials in the Age of Content Marketing and Promotion

by Chad Pollitt
Content Marketing, Content Promotion, Executive's Corner, Native Advertising, Owned Media, Paid Media Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences. The word “advertorial” itself is the marriage of the words “editorial” and “advertisement.Read the full article