Christmas email marketing has begun: four examples from fashion brands

by David Moth
It’s November, which means it’s time for retailers to start ramping up their Christmas marketing efforts. US brands still have Thanksgiving and the whole Black Friday/Cyber Monday shopping bonanza to get out of the way first, but in the UK marketers have a clear two-month run up to Christmas Day. The avalanche of seasonal joy kicked off in earnest last week with the unveiling ...Read the full article