Dell’s New Native Ad on the Times Shows Just How Far Sponsored Content Has Come

by Tessa Wegert
On New Year’s Eve of 2013, Sebastian Tomich, VP of advertising for The New York Times, and Stephanie Losee, managing editor at Dell, sat in the Times‘ offices, planning a paid post on the millennial workplace. The road was about to be closed for the festivities in Times Square, and, eventually, security would kick them out.Read the full article

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