Ecommerce Holiday Advertising Trends Preview

For online retailers, Q4 can be the most wonderful time of the year — but it can also be the most stressful for advertisers. The stakes are high, and increased competition across the board makes strategic planning more important than ever before. Business Insider forecasts that Q4 online sales will show a 16% increase over last year’s holiday season, raking in $100 billion.Read the full article