How Every Business — Including Small Local Players — Can Use Native Advertising

by Wesley Young
One of the fastest growing trends in advertising is native advertising. Research firm BIA/Kelsey estimates native advertising on social media alone will grow to $5B in 2017, from $3.1B this year. The reason for the fast growth is the reported effectiveness of native ads in engaging users. A 2013 study done by Sharethrough found that consumers looked at native ads 53% more fr ...Read the full article