How to Validate Ideas for Your Next Marketing Campaign Using Landing Pages

by Shannon Byrne
Landing pages aren’t just for lead gen and acquisition – they can also help you collect feedback for your next marketing campaign. Image by Citizen Brick via Flickr. Launching a marketing campaign can be stressful. Sometimes it’s hard to gauge whether your launch will resonate with prospects or if all your hard work will go to waste with a colossal campaign flop.Read the full article