New Google Shopping Test May Be Increasing Brand CPCs, Signaling Move Toward Google Marketplace

by Andy Taylor
New Google Shopping tests are seemingly pushed out every day. While most of these tests have shown relatively small differences in how different products are displayed, such as being sorted by price as opposed to having prices mixed together, a new test seems to be taking the biggest leap yet in terms of impacting the user’s experience, this time encroaching on brand-oriented searches.Read the full article