The many different ways publishers define ‘clickbait’

by Ricardo Bilton
Clickbait for publishers is a bit like Supreme Court justice Potter Stewart’s definition of pornography: It’s hard to define, but people know it when they see it. Put another way, if you ask 10 people what clickbait means, chances are you’re going to get 10 different answers. The infinitely squishy nature of the word was laid bare last week when BuzzFeed News editor-in-chief B ...Read the full article