The Real Time Marketing Myth – How To Win The Superbowl

by Michael Brenner
Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.Read the full article