1-800-Flowers Becomes the First Client to Migrate to Facebook’s Revamped Atlas Ad Platform

by David Cohen
The revamped Atlas ad platform, which Facebook announced at Advertising Week 2014 in New York at the end of September, has its first client, as 1-800-Flowers migrated to the new system. The relaunched Atlas is aimed at making sure Facebook users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network ...Read the full article