18 highly effective examples of social proof in ecommerce

by Graham Charlton
With 70% of people said to trust consumer opinions posted online, ecommerce sites are wise to use social proof to increase buyer confidence. Social proof (online, that is) takes many forms. Reviews are perhaps the most obvious example, but this can be conveyed in other ways. Here are some examples of sites using social proof to convince customers to take the plunge...Read the full article