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forbes.com - 21 readers, 502 Tweets - CMOs increasingly have taken on responsibility as the voices and faces of their companies. They are visible in ways never before possible, thanks to the advent of social media. In many cases they are the most accessible executives in any given organization. They represent their company brands, but they establish [...]
adweek.com - 23 readers, 373 Tweets - Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent of the influencers on the list, they only have a 21 percent share of the influence.
inc.com - 16 readers, 191 Tweets - Too many chief marketing officers don't live up their lofty title. Here's what the best CMOs do.