How Does Yahoo! Increase Search Ad Clicks?

by Aaron Wall
One wonders how Yahoo Search revenues keep growing even as Yahoo's search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on. Here's a Yahoo SERP test I saw this morning I sometimes play a "spot the difference" game with my wife. She's far better at it than I am, but even to a blind man like me there are about a h ...Read the full article