How Facebook Marketers Should Approach Optimists, Explorers and Realists Aged 13-24

by David Cohen
Facebook released the second part of its study of users aged 13 through 24 in 13 countries, with culture experts Crowd DNA, and it found that it was able to divide users in that age group into three segments, based on age — optimists, explorers and realists. The social network described the three groups as follows: Wanting to change the world: the optimists (13 through 15).Read the full article