How #FloBron Is Making Cross-Channel Magic for Progressive: A Timeline

by Lucy Hitz
How do you combine an already strong brand property with a new, exciting partnership? On a strategic level, how do you decide which social channels to focus your efforts on and how to promote your content on each channel? I took a look at the timeline of Progressive’s #FloBron campaign, which began on Halloween and is still going strong right now, to figure out how the brand has been successfu.Read the full article