How To Harness PR In Your Outreach Campaigns

by Cat Fyson
PR has fast become a crucial element of any content marketing strategy. The days of ‘link-building’ have evolved, and now content marketers need to work hard to earn great links to gain exposure and brand awareness. That’s why it is crucial to have a robust outreach strategy. What Are Outreach Campaigns? Simply put, an outreach campaign is the process of sharing specific conte ...Read the full article