More Online Browsers Becoming Buyers As Holidays Approach

by Pamela Parker
This week’s Marketing Land Online Retail Sales Report shows both traffic to e-commerce sites and conversion rates rising, though browsing still seems to be the predominant activity. The report is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising network it runs, allowing brands to run ads on major retailer websites.Read the full article