New AdWords Features Augment Text-Only Mobile Ads

by Caitlynn Cush
Posted on 11 November 2014. In spite of the supposed preference for images and graphics, text-only ads continue to perform well on mobile devices. Google has just announced a plan to alter the format of their mobile Adwords. Michael Levanduski of Performance Marketing Insider reports that the new ads “will have a larger headline, which will be blue by default.Read the full article