Part 6: SEM Ad Copy Testing Insights for Your CMO

by Karen Amundson
Isaac Newton’s Third Law of Motion tells us that “for every action there is an equal and opposite reaction.” This is also true in advertising. SEM provides the perfect laboratory to test and learn how customers will react to different calls-to-action. The industry standard best practice is to include a call-to-action in every piece of advertising copy.Read the full article