Study: Send Push Messages Afternoons, Tuesday Through Friday

by Greg Sterling
Just in time for holiday campaigns, Localytics has released a mobile push messaging best practices guide. The company’s recommendations are drawn from “click rates” involving more than 100 million push messages. Some of the recommendations are very specific and some are broader and more general. As a basic matter Localytics says that roughly 52 percent of users opt-in to push messages.Read the full article