The Persuasive Power of Analogies: How the Coolest Brands Sell Product

by John Bonini
The analogy really gets a bad wrap. Though it may be the most powerful form of communication, if you bring them up to most people, you’re sure to elicit an anxious response as they recall their lackluster performance on the SAT verbal. But analogical reasoning is so much more than mason:stone :: carpenter:wood.Read the full article

Rare GoPro footage - Felix Baumgartner - Space Jump [HD]

Felix Baumgartner reacts to becoming the first skydiver to go faster than the speed of sound, after freefalling from 24 miles above the earth. More on Felix Baumgartner: Felix completes his jump: Felix disappointed by aborted skydive: Felix prepares: Felix completes test flight: