The Science of Storytelling and How to Use It in Marketing

by George Mathew
During the Civil War, on May 12, 1863, a young Martha stood on her front porch as a battle raged nearby. A bullet passed through the scrotum of a soldier, travelled at least 100 feet more, then hit the reproductive tract of Martha, who nine months later gave birth to a baby boy. Incredible isn’t it? Almost impossible. Well, it is. It never happened. I even made the name up.Read the full article