Top Tasks To Put On Your Rebranding To Do List

by Janae Derusso
There was some big marketing news in the Capital Region today, as grocery giant Price Chopper announced it is rebranding to Market32 (to many feelings in many press poll results). When any big brand chooses to change its name, logo or aesthetics (or all of the above) there’s bound to be plenty of reactions, good and bad.Read the full article