What Does Apple’s iAd Global Expansion Mean for Search Marketers?

by Michael Bonfils
Since Apple’s launch of iAd in July 2010, it has continued to grow vastly. iAd began serving advertisements only on iPhones and iPod touch, and it wasn’t until November 2010 that ads began serving on iPads as well. Over the course of its ad serving, iAds has decreased its minimum amount of an advertising contract from $500,000 to $50 in an effort to compete with ad servers such as Google.Read the full article