What to Do When the Best Landing Page Isn’t Good Enough

by Theresa Baiocco
If you have dedicated landing pages for your PPC traffic, you’re among the more sophisticated tier of marketers. According to Bryan Eisenberg, companies spend $92 driving traffic to their sites and only $1 converting it. Ouch. But not you, right? You understand the one-two punch of getting the right people to click on an ad, then convincing them to take action on the landing page.Read the full article