Yahoo’s Mobile Ad Revenue Trends Upward — Mayer’s Strategy Unfolding

by Caitlynn Cush
Posted on 11 November 2014. Yahoo has been having a rough time of it the last several years. Until recently, the news has been mostly negative – a slow and persistent decline in revenue. But new CEO Marissa Mayer has embarked on a bold new direction, buying up all sorts of smaller tech firms. Now, her purpose is becoming clearer, and the rewards are starting to materialize.Read the full article