DoubleClick outage highlights Google’s ‘single-point-of-failure’ problem

by Ricardo Bilton
When Google catches a cold, the entire Internet gets sick. Publishers across the Web were crippled this morning when Doubleclick for Publishers (DFP), Google’s ad serving software, went down for over an hour, preventing many sites from running ads. While the outage was clearly a big headache for Google, whose business is almost entirely advertising-supported, it’s arguably a ...Read the full article