How a new focus on digital and customer experience is boosting Ryanair's profits

by David Moth
For many years Ryanair revelled in its reputation for being a brash, almost antagonistic airline. However it is currently undergoing a major rebranding exercise as it seeks to refocus on the customer experience and adopt a friendlier image. At the Festival of Marketing this morning Ryanair CMO Kenny Jacobs gave an outline of what the process had so far entailed and how it had ...Read the full article