How Individual Identity Influences How Audiences Share [Survey Data]

by Kelsey Libert
From content influencers to “lurkers,” the content that people choose to share online has come to play a major role in how they curate their self-image and control how they present themselves to others online. But what makes a person identify with a piece of content? Which aspects of their personal identity are more effective at enticing users to share it? Understanding thi ...Read the full article