How to Scale Your Display Campaign

by Pace Lattin
Are you ready to scale up your advertising? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover why it’s best to start with an RTB p ...Read the full article

Andy Dhanik, VP of Performance Advertising for engage:BDR

Are you ready to scale up your advertising? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover why it’s best to start with an RTB platform and when you should scale to managed campaigns. Find out how to most effectively budget, test and collect data for higher ROI, the benefits of using a managed platform for larger buys, what kind of testing and tweaking will continue on your campaigns, how much control you retain and more.