JCPenney Optical Boosts In-Store Traffic and Brand Exposure With Google Advertising

JCPenney Optical, the one-stop shop for family eyewear in JCPenney stores, wanted to increase its in-store sales and brand awareness. Working with agency SEER Interactive and partner U.S. Vision, the retailer focused on digital for the April 2014 Spring Collection campaign. It ran Lightbox Ads and YouTu ...Read the full article