KLM: We make €25m per year from social media

by David Moth
When trying to improve your digital marketing skills it’s advisable to learn from the best in the business. In social media that means taking a lesson from KLM, an airline that can achieves €25m in social sales each year. At Econsultancy’s Festival of Marketing today KLM’s social media manager Karlijn Vogel-Meijer gave an insight into the company’s strategy, which is built ar ...Read the full article