Lars Silberbauer on LEGO and being the human voice of your company

by Christopher Ratcliff
LEGO is one of the most beloved brands on the planet and its social strategy is one of the most richly engaging and rewarding. The company puts a strong emphasis on encouraging and inspiring the different communities it has created throughout its many active digital channels. Lars Silberbauer is LEGO’s global director of social media and this morning he gave a talk at our Fes ...Read the full article