Study shows younger consumers are more influenced by social media

by Cynthia Boris
Of the 10,000 global “connected consumers” A.T. Kearney surveyed for their latest report, more than half say they’re connected to the internet from the time they wake up to the time they go to bed. But as the study’s title points out, “Connected Consumers Are Not Created Equal“. We do all start out on some common ground.Read the full article