The 4 Cs Driving Mobile Search, Shopping & Buying

by John Cosley
According to comScore, smartphone penetration has reached 72% of mobile market penetration. Mobile devices have become an inseparable part of our everyday shopping lives — whether looking at reviews, checking a price or better understanding product features. Like a snowball rolling down a hill, mobile commerce (m-commerce) will only gain momentum, both through device adopti ...Read the full article