Image via Guitar Center “I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.” These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel.Read the full article
Content Marketing at Guitar Center: Interview with Dustin Hinz
Interview with Dustin Hinz, VP of Brand Experience & Ent. Marketing at Guitar Center, about their content marketing efforts, especially their video content. The interview was recorded in October 2014.