The New Yorker’s data-driven approach to paywalls

by Ricardo Bilton
“If you publish good stuff and let people read it, they’ll subscribe.” So says NewYorker.com editor Nicholas Thompson, summing up the strategy behind The New Yorker’s new paywall, which went live Tuesday. With the new system, which will let readers read six articles a month before asking them to pay up, The New Yorker hopes to turn some of its most frequent readers into its ne ...Read the full article