The single customer view: Is it really achievable?

by David Moth
Achieving a single customer view is supposedly the ultimate goal for digital marketers, but is it really feasible? Building this complete, joined-up view of the customer is a costly and time-consuming project, and while some have made decent progress, others still have a mountain to climb. A new report published today by Econsultancy and Innometrics investigates the current l ...Read the full article