This creative wants to replace Citi Bikes with skateboards

by Tanya Dua
When Citi Bike first launched in New York last year, it had more skeptics than supporters. But as Citi bikers recently crossed the 19 million-mile mark, one agency creative is pitching a four-wheeled spin-off. Citi Board was first floated three weeks ago on Instagram by Adam Padilla, a self-professed Citi Bike fan and the founder and chief creative officer at creative agency Brandfire.Read the full article