Through AutoLiFT, automotive brands may start looking to Facebook for extra ad horsepower

by Justin Lafferty
Courting automotive brands has been a major focus for Facebook. When General Motors pulled its $10 million ad campaign from Facebook in 2012, many industry leaders took it as a sign that there’s not enough ROI from Facebook advertising. However, a lot has changed in 2 years. Facebook’s pitch got a significant boost in November 2013 when the company hired Google’s Michelle Mor ...Read the full article