Why Your Data Scientists Need to Be Storytellers, and How to Get Them There

You've probably heard or read this stanza from Samuel Taylor Coleridge's "The Rime of the Ancient Mariner": "Water, water, everywhere, / And all the boards did shrink; / Water, water, everywhere, / Nor any drop to drink." Are you wondering what that quote has to do with marketing? Like the volume of water in the world's oceans, the volume of data available to marketers is simply overwhelming.Read the full article