You Need to Watch This Hilarious Parody of Real-Time Marketing

by Joe Lazauskas
Two years ago, the lights went off at the Super Bowl, and with a tweet from Oreo, one of the most overhyped and annoying trends in advertising was born: real-time marketing. I’ve been contemplating writing a 5,000-word screed explaining how the success of real-time marketing is largely an illusion, but now I don’t have to, because ad agency John St. has roasted the term in hilarious fashion.Read the full article


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