10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

by Richard Stokes
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e. testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results.Read the full article