Ann Summers and the pursuit of personalisation

by Christopher Ratcliff
With 1.5m unique visitors and 30m page impressions a month Ann Summers’ multichannel strategy is a very effective one. In fact Ann Summers commands and impressive 98% brand recognition. This is in no doubt helped by the fact that it’s the only erotic retailer to have a major high street presence. 75p of every erotic retailer pound is spent with Ann Summers.Read the full article