Google Shopping Campaigns – 4 Underused Tactics

by Hillary Read
If you’re a retailer, and you have a website that sells any kind of products, and you’re not running PLA or Google Shopping campaigns, well…it’s being kind to say you’re behind the curve. But even seasoned digital marketers who have been running shopping campaigns for years aren’t reliably making the best of the platform’s capabilities — and that’s even before the forced tran ...Read the full article